Our MIMIA organic “Youth-Restoring Glow Serum” is formulated with superiorly pure (halal), all-natural, vegan-friendly, cruelty-free, carefully selected 19 super bioactive oils and extracts ingredients that are 100% free of toxic substances to nourish and revitalise your skin.
The skin is the key personal identity of every human. It is the largest and fastest-growing organ in the human body. The deterioration of its morphology (form or nature) and physiology, however, affects its vital functions such as homeodynamic regulation of body temperature, fluid balance, production of vitamin D, waste removal, sensory perception, immune surveillance, and protection of other organs against deleterious environmental factors.
Therefore, our skin deserves better care. And the care of the skin translates to taking care of the overall health of our body.
The significance of good topical anti-ageing skincare cannot be overemphasized. However, a healthy balanced diet, good lifestyle habits, and avoidance of overexposure to the sun are all also essential as a holistic route for the care of the skin.
An open and ugly secret is that most skincare products out there contain potentially harmful chemicals that could harm consumers’ health and also make ageing worse.
The natural & organic ingredients and products are reliably more useful as moisturising agents, antioxidants, anti-inflammatory, barrier repair agents, hydroxy acids, sunblock materials, and vitamins.
Though some skincare products may be able to do quick wonder to the skin and deliver short-term brightness and smoothness. However, they may, in the long run, also deliver dangerous toxins that age the skin quickly, disrupt body hormones, and expose consumers to cancer-causing chemicals.
The one million dollar question is “How many consumers know about the inherent dangers of some ingredients or products?”
It is not only about the price!
Some manufacturers have been found using sub-standard, adulterated, contaminated, misbranded, or harmful ingredients to beat the cost and increase their profit margins.
At MIMIA skincare, we strongly believe that every customer deserves the best value for money. Thus, we owe our amiable customers the right to quality and safe products.
We also encourage the general public and our consumers to be well-acquainted with the identity of certain chemicals that should be avoided, at all costs, in their day-to-day consumer goods.
Some chemicals could penetrate the skin, get further into the body, and even, possibly into the bloodstream, and cause either short-term (acute) or long-term chronic health issues. Toxic chemicals could also affect multiple tissues and organs simultaneously, leading to several health issues and complications.
Organic cosmetic ingredients are, however, unique by being produced without the use of artificial pesticides, fertilizers, or other synthetic chemicals as compared with the conventional beauty ingredients and mainstream cosmetics.
This is not to say that organic beauty ingredients haven’t been treated with pesticides at all. It rather means that they have been produced using generally “natural” pesticides.
Therefore, by using all-natural and organic ingredients, we want to make sure that you get the best value for every penny you spend on the care of your skin.
Though not all the synthetic chemicals in the mainstream beauty industry are harmful. Similarly, some naturally derived chemicals may become harmful at certain concentrations, pH, and temperature.
Some natural and organic skincare ingredients may also be harsh, abrasive on the skin, or cause significant skin sensitivities. The use of essential oils also requires adequate knowledge and experience. Though they may be pleasant and alluring to the nose, all fragrance -synthetic or natural- could cause trouble for the skin.
We, therefore, encourage all consumers to critically read through the labels on the skincare products that they use daily. Don’t be fooled by all those exaggerated claims and unpronounceable ingredients. Make sure no banned substances or scheduled poisons with known serious adverse effects are present, even if the products are natural and organic.
Below are some of the names to watch out for and to be avoided:
These aforementioned “suspected to be harmful” ingredients are capable of disrupting the endocrine system, destroying the natural skin lipid barrier, causing stomach and liver damage, reproductive issues, or linked to type-II diabetes and cancer.
Therefore, the origin, nature, and safety of those active chemicals should be crystal clear with no ambiguity. Natural and organic products, to a large extent, remain a strong and reliable fundamental foundation to keep the skin safe and healthy.
Get in touch with MIMIA for safe and quality products.
Dr. Idris Adewale Ahmed is a co-founder of MIMIA Sdn Bhd. and a visiting research fellow at the Centre for Natural Products Research and Drug Discovery (CENAR), University of Malaya, Kuala Lumpur.
By Dr Idris
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